Order #: 802762
ISBN #: 978-07918-0276-2
Published: 2008
Product Type: Print-Book
No. of pages: 120
By Marcus Goncalves and Brian E. Porter
“This book is meant for all the stakeholders in an organization starting from a COO to a line
manager. In today's world, where manufacturing is outsourced to developing countries, this book
aptly talks about global operations strategies that managers need to absorb . The discussion of
human evolution and how it is analogous to evolving management strategies makes the book an
interesting read. Goncalves and Porter's use of farming, all the key players involved in farming
and the key elements for efficient and successful farming, and how it all relates to various
management strategies is very practical and easy to relate to.”
--Raj Heda, PMP®, Project Manager, IBM Hannover Infrastructure Team.
"Goncalves and Porter's book is a practical guide for the global manager, who needs to adapt and
succeed in the ever changing global marketplace and multinational institutions, and a reminder to
us that the principles of management are still unchanged since the beginning of the history of
mankind (caveman) to our modern age (yuppies.) Even in today's complex corporate world, the
goal to harvest the planted crop still needs the load, the wagon, the horses, the carrot and the
driver to make money and survive."
--Semih Arslanoglu, A Global Businessman, President/CEO, Telemedia Group, Istanbul, Turkey.
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Dedication
Preface
Acknowledgement
Chapter 1 – Management Evolution
Chapter 2 – Manager vs. Leader, Projects vs. People
Chapter 3 – Sales – The Player
Chapter 4 – Sales – The Strategies
Chapter 5 – Design – The Players
Chapter 6 – Design – The Strategies
Chapter 7 – Manufacturing – The Players
Chapter 8 – Manufacturing – The Strategies
Chapter 9 – Operations – The Players
Chapter 10 – Operations – The Strategies
Chapter 11 – Global Strategies for All Managers
Chapter 12 – Going Beyond Leadership
Bibliography
Management Strategies List
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