Steps for Successful Innovation The Enterprise Context. The Product-Acquisition Context. Effective Innovation Process. Interactive Activities for Effective Innovation. Barriers to Beware of. Summary.

Technology Strategy: Choosing Directions The Challenge of Technology Innovation. Market Needs-Opportunities for Innovation. High-Potential Technologies to Satisfy Market Needs. Introduction to TRIZ-Invention on Demand. Guiding Technology Evolution. Science, Technology, and the Market. Summary.

Concept Development Functions. Actions. The Ideal Technological System. System-Conflict Diagrams. Resolving System Conflicts. The Basic Technological System: the Substance-Field Model. The Algorithm for Inventive Problem Solving. Putting it All Together: an Example. Summary.

Concept Selection Pugh Concept Selection (and Generation). Applications of the Pugh Concept Selection Process.

Robust New Concepts Challenge: Make the Innovation Work Well for Customers. Noises-Challenges to the Innovation. Failure Modes. Shortcomings of Traditional Development Approach. Operating Window-Key for Reliability. Robustness-Development Process. Operating Window and Physical Contradictions. Case Studies-Success in Practice. Introduction to Taguchi Methods. Benefits.

Technology Readiness Why You Want to Do a Technology-Readiness Audit. Technology-Readiness Event. Readiness Criteria. Readiness in the Corporate Culture. Conclusion.

Technology Transfer and Integration Technology Selection Effective Transfer. Commercialization.

Management of Effective Innovation Leadership of Effective Innovation. Transition to Effective Innovation. Management Summary.

Effective Innovation-Benefits New Products. Keeping Ahead of the Competition.

Bibliography

Index