Order #: ZAMWBP
ISBN #: 0761207589
Product Type: Video
This best selling AMA self study course includes crucial information on diagnosing and measuring customer satisfaction. How to Write a Business Plan shows you how to organize and implement the planning process from beginning to end and translate your plan into action. You'll learn how to: evaluate your company's capabilities, strengths, and weaknesses; identify and integrate customer requirements into your plan; implement your plan successfully; and obtain the capital you need to grow. You will gain the skills to: Set realistic production/ service, revenue and overall operating goals and objectives, Pinpoint the crucial elements of your competitive environment, including market, economic and technological factors, Develop and coordinate strategies that strengthen your company's production, marketing, research and development, organization and management, and financial systems, and Write the actual planning document and implement it to guide your company to greater productivity and profits. Now the proven effectiveness of How to Write a Business Plan has been enhanced with Plan Writer: The Business Plan Tool, a powerful integrated software program for Windows applications designed specifically for use this course. Plan Writer includes: Powerful word processor with spelling checker, Fully-integrated spreadsheet with models for all financials, High quality chart/graph generator, Business plan outline/template, Comprehensive on-screen help, On-screen glossary of business terms and concepts, and 150+ page reference manual. This self-study course includes Plan Writer for Windows; One multiple choice test, one case study; Two 3 1/2" disks and a reference manual.
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